ChatGPT SEO: Optimizing for OpenAI Search Conversions
OpenAI\'s ChatGPT Search is changing the digital acquisition landscape. **ChatGPT SEO** focuses on ensuring OpenAI search crawlers can index and cite your brand.
GPTBot and OAI-SearchBot Specifications
OpenAI deploys two main user agents: `GPTBot` for general LLM pre-training, and `OAI-SearchBot` for the real-time search engine. To rank, both agents must be allowed to access your routes.
Simulated ChatGPT Search Audit
Check how blocking or allowing GPTBot changes your simulated crawl status.
Block GPTBot (Disallow rule)
Crawler Status
Allowed (Crawlable & Citation Ready)
Attribution Optimization Methods
ChatGPT favors answers structured with clear facts. Provide statistics, summaries at the beginning of topics, and valid structured data schemas to boost attribution rankings.
Explore Topic Cluster
Audit entity maps and ranking checkups within our cluster.